Partner Marketing Leader

Driving $60M+ Pipeline Through Strategic Ecosystem Growth | 15+ Years Scaling Partner Programs | AI-Certified

Value Propositions

🚀 Proven Pipeline Generator

Consistently delivered 125% of marketing contribution goals, driving $14M+ annually in marketing-influenced pipeline through strategic partner collaboration and campaign optimization.

🔄 Transformation Navigator

Successfully navigated 10+ reorgs while maintaining partner engagement and pipeline growth. Expert at building scalable frameworks that withstand organizational change.

🤝 Ecosystem Orchestrator

Managed 300+ partner ecosystem across 7 industries, creating the signature "Sea of Blue" experience that generated 1.3M+ online engagements and became Salesforce's industry standard.

⚡ ROI Maximizer

Delivered exceptional returns like $8M PITR and $1M post-event pipeline from a modest $5K partner investment—achieving ~1,800x ROI through strategic event management.

Key Services & Expertise

Strategic Partner Marketing

Partner program development & optimization
Co-marketing campaign strategy & execution
Partner enablement & onboarding frameworks
Performance tracking & ROI optimization
Cross-functional stakeholder alignment

Industries: Retail, Consumer Goods, Manufacturing, Automotive, Energy, Healthcare, Financial Services

Demand Generation & Pipeline

Multi-channel campaign orchestration
Executive roundtables & ABM programs
Industry event strategy & execution
Thought leadership content development
Lead nurturing & conversion optimization

Specialties: GSI partnerships, Agency collaborations, ISV ecosystem management

Go-to-Market Strategy

Market entry & expansion planning
Competitive positioning & messaging
Sales enablement tool development
Product launch coordination
Channel partner strategy

Experience: Startup to Fortune 500, 4 acquisitions, 2 rebrands, 1 IPO

AI-Powered Marketing

AI solution adoption enablement
Technology partner AI integrations
Data-driven campaign optimization
Automation framework development
Performance analytics & insights

Certification: Salesforce AI Associate, 153 Trailhead badges - Trailhead Ranger

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Angela Heenan